Q&A: Jay Minkoff Co-founder of the Bala Cynwyd-based First Flavor, the first company to use edible film as a way to sample product flavors January 25, 2010
Main Line Today, by Marilyn Odesser-Torpey
A number of America's largest retail brands are turning to flavored, edible, food-grade strips manufactured by Bala Cynwyd-based First Flavor to tickle consumers' taste buds. Inspired by the fruit-flavored wallpaper from the movie Willy Wonka & the Chocolate Factory, these dissolvable wonders are changing the face of food and beverage marketing.
Marketing: Scratch & Sniff Goes Peel 'n Taste® January 12, 2010
Marketing: Scratch & Sniff Goes Peel 'n Taste®
Wendy Presseisen, Just Cool Design
We've all scratched and sniffed.. I'm talking about product samples found in magazines and sometimes even found on the products themselves. A great idea in marketing to preview the products before we buy. But what an even better idea to put flavor strips on the product's sheves so that we could actually TASTE the products first.
20 Ideas Worth Stealing January 1, 2010
Susan Reda - Editor, Stores Magazine
The real crime? Not helping yourself to at least one of them: Lickity-Split Product Trail
Sunny D Beverages encouraged trial of its SunnyD Smoothies using Peel 'n Taste flavor samplers. This sensory marketing experience - described as the oral equivalent of "scratch and sniff" - consisted of Orange Whirl-flavored edible film strips, distributed via shelf-edge dispensers in Food Lion supermarkets, allowing the company to connect with parents (and their kids) at the point of purchase.
Just Asking: Why Should You Make People Curious About Your Brand December 1, 2009
Joel Rubinson, Journal of Advertising Research, December 2009
"Arm & Hammer Advance White Brilliant Sparkle toothpaste worked with First Flavor to provide free sampling taste strips in-store at Wegmans. The result? A 66 percent sales lift even as a shopper marketing event was going on."